You have worked for weeks getting your home ready. You've had your garage sale and you've been packing up and decluttering your home. It's been painted, recarpeted. It looks so great, you wonder why you never did all these things before. You wonder why you are moving, except commuting to NYC for work from Seattle can be a bit difficult.
Your home is posted for sale and the phone does not ring. No one comes to see your new home when it's fresh on the market. You wonder why. You look on your Realtor's company website to see your home. Your home is posted, the description is right on, but it says:
NO PHOTO AVAILABLE
Your Realtor posted your home on the internet but missed the most critical marketing piece. There are no professional photos showing your home. It's not a particularly exciting presentation for your home. Your home is at the party, but is not dressed for it!
First marketing mistake: listing your home before marketing materials and websites have been created by your Realtor with professional photos. Most of us know that buyers use a prospecting tool to download new listings. Buyers learn about new listings within minutes.
Your home gets one first impression. Your Realtor must make that great first impression for your home with fabulous photos immediately online and professional quality marketing materials in your home. If buyers are not interested when they see your listing pop up, they may not be back. Remember, there are lots of other homes dressed for the party right now.
So when you interview a Realtor, ask about professional photography and how quickly the photos are online. This is a such a critical question and most home owners never ask it. Do yourself a favor and ask your Realtor the right questions.
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